START YOUR OWN MEDIA COMPANY
WHY A NEW MEDIA MODEL
You used to get honest news back at a time when advertisers bought
ads
for products that you might have needed and made good sense. They were
well made and designed to last. Their advertising supported the news
gathering expense. Then something happened. Competition started to
eat away at profits, and manufacturing processes figured out planned
obsolescence, and soon it became the mantra that products should be
disposable, and so they were. As things heated up and propaganda and
manipulation of citizens' minds started to become widespread, goods and
services changed from needed to wanted, all driven by myths,
misrepresentations and misstatements. In the meantime Invention and
disruption started to upset the status quo, as it has with the news
media, newspapers and paperboys. Entrepreneurs started to use
online across the board and now the old ways are completely threatened.
The latest attempt to salvage the news model is changing
to user pay and pay walls. In other words, if you want news that might
be truthful and well researched again, pay us. So not only are their
advertisers screwing you, they want to get in on the act too. What's
wrong
with that idea? It's the same guy that has learned to sell you
propaganda on behalf of advertisers and the military industrial complex
over the years now shilling to charge your for what they will label as
real news.
Notice what has not changed? The advertiser. They are quietly getting a
free pass sliding by while continuing to do all of the sneaky, low
down things p2p.media reports on, without so much as a peep.
Now
here is another model. And again, its ad driven and free to you because
things change because of competition. What happens if news
organizations carry ads from companies that refuse to use your data,
who make real products that last, who refuse to set up shop in a third
world countries and hide profits in tax havens, who treat
people who work with them better, who encourage worker
participation, who refuse to hire illegals to lower wages domestically
and so on.
And
they specifically agree that they will not exert any influence over the
media org they advertise in, because the media organization is going to
write news stories about bad behavior. Think it won't work? Watch
what happens when companies and individuals realize it might. Taking
care of citizens, especially those that are poor and in difficulty is
not something to avoid, but simply a challenge to embrace. If I
were making products meant to last, I would use that
against everyone who did not. And if I was a car maker filling my
cars with proprietary code I would allow a citizens committee to look
at it and approve it so that there was no question I was above reproach
and that my code had nothing in it like Volkswagen did to defeat
emission laws. These are real competitive advantages in a world full of
liars, the greedy, manipulators and just plain sneaks. That distrust
has lead to a
movement to open source software such as Linux, OpenOffice, and
that is why there is an Android to take on Apple and so on.
And none of that stuff is designed to manipulate and
destroy your children's brains, --- use
your innocently taken and shared family photographs to spy on you,
your children and your friends, --- deliver
you and your children's minds to the military industrial complex to
precondition us for for profit wars, murders and mayhem and on and on. Shall
I go on?
TODAY
News organizations used to be sources of news and honest
journalism. They have descended into
advertorials for companies, and if the military training manuals which
are in
links in a sister site are to be believed, an extension of the military
industrial
complex propaganda machine.
The reason is simple, news costs money, advertising makes
money. So if you substitute ads and
propaganda
for real news you make more money without the expense of real reporting. Don’t take my word for it. Look up the wages for
a reporter. Their median wages are $40K and go
much higher depending on the market and experience. That
does not include the costs for support and physical resources.
Most people have no idea how to make their own television network
and schedule their own programing so the great enema tube called cable
and
network television serves up what they want with a slight stop at
NATPE for some fresh
stuff. Remember the
joke about the good news and bad news. “You
all get new underwear, Joe you trade with Harry.” That’s
the deal with cable, you have two choices,
both bad. But without cable you might
actually have to think rather than inject mindless media heroin
designed to
make you buy goods and services you don’t need.
The Internet is the alternative and is
closing in fast and see
here but it needs work. YouTube
is quickly overtaking cable as a viewing platform, but YouTube has
a
serious Achilles heel problem. YouTube
is guilty of the identical tactics Facebook is caught up in, spying on
and
manipulating its viewers.
Advertisers are still paying, its just that they all pay Google and
Google gives them viewers' blood. The producers kind of stand to the
side in the dark.
Look at a game show like the Price
is Right.
Broadcasters buy episodes of the show to put up on their networks, and
then sell advertising in the segments the episode is divided
into. Except in the case of a show like the Price is Right. In
their case the show is so hugely popular the producers have the right
to insert advertising they sell into the segments and demand a share of
the revenue the broadcasters collect. In simple terms, if your content
draws an audience year after year you are in control. Look at the
history of John
Carmack, a pioneer in walking his own walk in the video game
business.
What
YouTube has done however is demonstrated that there are
millions of producers putting together billions of pieces of content,
and the reason they are on YouTube is because YouTube pays them to
spread their
behavior spying cancer to their viewers. My
bet is the junior Spielbergs of the world would jump ship if they
knew how to monetize their programming on their own and keep more of
the money that Google takes. The one good thing about the YouTube
platform is that it is an incubator for the skills needed to go
independent.
Years ago I patented what Red Bull and others are doing
in video gaming. In
order to create a market where there was really none outside of home
consoles
I worked with game developers who universally believed the big
distributors
were screwing them out of the content they were creating.
One solution proposed was the
development of what were effectively app stores for arcade games years
before there was a
viable
alternative on the Internet or phones. App stores offer
an alternative to the distribution model of giants like EA.
To bring attention to the idea I put out a handout at the Computer
Game Developer’s Conference that showed a game developer bent over a
desk with
his bare ass hanging out and handed out thousands of tubes of Vaseline
labeled Gamers
Lube. The
campaign spoke to developers' belief that they were being taken
advantage of. The agency that prepared the campaign materials for
me and I won a number of advertising
awards for that piece. It
was a great
idea, but
too late in an environment in which playing at home was completely free
other than the cost of the console and games, and too soon for an
Internet connected environment that was only beginning to emerge. Today
the market for
professional video gaming has the potential to be significantly larger
than it is and will continue to grow.
Below is a link to the announcement of the project in
1994. Again way way before its time, but the
party
actually started 5 - 7 years earlier. Notice
the name TVPhone. I owned the name TVPhone
and Videophone in the 1980’s. I envisioned the smartphone years before
it became a
real product.
Don’t
think that makes me a soothsayer, I was exploring projects
with AT&T labs at the time and they already had a
fully developed
desktop phone with live video capabilities running when I got there.
The idea was so compelling I knew it would become a product in the
future. I also worked with HP and we went to XEROX PARC to study their
Ethernet networking and while at PARC I used the first mouse
and WYSIWYG user interface on the Alto/Star Workstation
which they developed before Steve Jobs licensed the tech
from them. The guys
at PARC were really bright and I remember
thinking how funny it was
that
some of them had pocket protectors in their shirt pockets. My
experience at PARC spoiled me from ever trying to use a line text
PC
for productivity and so the first useful business computer I owned was
an Apple Lisa 7/7 with a ProFile HDD and networked printers. The point of all this is that if you look the
future is usually right in front of
you, although the infrastructure for it might be years off, you
just have to see it.
Back to starting your own news organization. The
cable and network guys will never let you
get a foothold in their enema tube delivery system simply because the
money is in controlling the entire process. The
examples of that are all around you. Another was the invention of the
shipping container. It revolutionized shipping and brought down
the cost
and speed of delivery while creating opportunities for
thousands of small and independent shippers. There are bottlenecks like
trans ocean and rail, but only because they are more efficient and
cheaper right now.
If the price goes too high for any product or service, someone will cut
their grass. Read the story of Daniel
Ludwig, especially the part about his early start. His
customer orders financed his ships. Vision and imagination is key.
Owing a wired or even
wireless delivery pipe to the home is a way to monopolize and
capitalize on content and of course deliver propaganda to the masses.
That is why the Internet is so dangerous to that model.
Look at the stats for Internet usage. It swamps all other forms
of content delivery and is random. The trick is to learn how to
capitalize on random. Instead of concentrating the money in Google or
Facebook's hands, think of spreading it around. YouTube does not make
content better, artists and producers do. The tools to produce image
and video content are everywhere and not tough to use. Don't look
at what I do as an example, I am using fast and simple as opposed to
slower and Pixar.
The
Internet is challenging all other forms of content delivery because
there is more choice, freedom of expression and opinion, and because
people are becoming increasingly aware that they are being
manipulated for someone else to make a profit and control them. I
saw online gaming before it was a business, the mouse and the WYSIWYG
interface before it was universal in computing, and ways to alter
behavior control and modification in the 80's. I only stopped
pursuing that field of endeavor because of my own short sighted greed.
I
am certain the public is undergoing a profound change in the way
they react to the people that attempt to dominate them in every field
of endeavor, including news, entertainment, employment, education
and consumerism. The fact that the mainstream media and the
intelligence community is bleating so loudly to me confirms they
are aware of that too and trying get ahead of the curve. The
problem is they are such a collection of provable liars they only way
they can win is to mimic countries that blind and deafen their
citizens, a process that is underway.
Another example is theaters. They are the
same idea as cable or the container business. There are alternatives,
especially if you think about it from a pop up shop perspective.
Owning a delivery pipe is forced delivery and limited choice, not
better content. Netflix, HBO and others are attacking the old
content and delivery models as they should. Feel free to do so yourself.
Here is a freebie from me. Start gathering tens of thousands of
smartphones with flash chips in them that
still work. You don’t want them to
connect to a phone company, just make them usable as portable PCs with
an operable camera. Start a legitimate
nonprofit or find one to
work with and give them a tax receipt for the donation of their phone.
Get someone else to upgrade the chips and someone else to
donate shipping. You could look into public mesh networking.
In one
project I was involved in someone had created a mesh pickup point in an
area with no pipes or OTA where mesh devices could exchange data on the
fly with a moving vehicle that acted like a head end to refresh and
exchange data on the Mesh. That may be too complex a solution
rather than simply wirelessly unloading to a PC that has net access
and transferring the data from there.
Used smartphones are important because they are
effectively supercomputers that people throw away to get a new one.
Thank goodness for the miracle of advertising and mindless purchases.
There may well be a billion supercomputers the size of your phone
available for free. Don't worry about the big guys copying the
strategy. Showing proof America is murdering innocent civilians
to sell bombs and advance vulture capitalism, while Israel's Army is shooting Palestinians in the back
are not the kind of news the military industrial complex wants
circulating in the world's markets. And then there is police
brutality caught on tape.
To gauge the effectiveness of what I am saying, consider the fact that Israel is considering a law to ban photographing or filming their soldiers brutalizing Palestinians,
to silence documentation of their behavior. They sure would not do that
if their conduct was so wonderful. On that note, also of interest is
the fact that Israel also tried to destroy American free speech by blocking criticism of the BDS movement,
which is the strategy of refusing to buy Israeli goods as a result of
Israels' treatment of Palestinians. According to a report by The
Intercept:
"..it’s hard to overstate how pervasive and mainstream these attempts to
legally suppress criticisms of Israel have become, including in the U.S.
As the legal advocacy organization Palestine Legal told The Intercept
yesterday, “Since 2014, over 100 anti-boycott measures (similar to the
one blocked in Kansas) have been introduced in the U.S., at least 24 of
them enacted. Palestine Legal responded to 308 suppression incidents in
2017 and nearly 1,000 in the last four years.”
Either
way you can expect
the exchange of legitimate images and stories about what is really
happening in war zones, poor areas, in areas of worker exploitation,
will not be met with enthusiasm by those in power trying to tailor the
narrative. Israel has mastered the art of infiltration and manipulation
of foreign states to implement strategies that facilitate what they
consider to be their interests worldwide. It is a viable strategy
that works, but it is just that. Most major players have them and
they are easy to spot, everyone else simply needs to know how to
develop their own. Its game on, which is the subject of another article.
Effort will have to be extended to get the information
to a place where it can be broadcast, and probably using multiple
covert channels. It will only take a few really explosive disclosures
to
knock down some of the walls. The efforts to suppress this
information which will likely will be violent, will help the case.
Unfortunately the poor and oppressed have few options, but fighting
back is definitely one of them as all of the people in nations
oppressed by their leaders prove.
A
Mahatma once told me the devil was created for our pleasure. Seemed odd
at the time but is dead on. You simply have to learn to love arrogant
pricks. They are so obvious. Now the question is simply winning,
and getting mad is not it.
If you like a good mix up, then
protecting your mind and that of your children is a good one and anyone
can join in. Moreover, if you wonder why there is such a heavy focus on
spying and stealing our data, it is because it is putting us in chains
and is wrong. It does not matter what our color is, black, white,
Chinese, you name it, the slavers will throw us all in the box if they
can. Marcus Aurelius (loosely the murdered Emperor in Gladiator) said
the
battle is determined by what stands in the way. Whats on the other
side? A new model of some kind. You make it up.
Here is a link to
one type of citizen journalism and here is
another to a guy
without a computer teaching computer illiterate people how to use a
computer none of them have.
Imagine what can happen with a billion miniaturized
supercomputers in the shape of old smartphones in the hands of
everyone.
Definitely don't wait for the mugs from Facebook or Google to put up
a network, they will simply replace the cablenema guys and get big
kisses
from intelligence agencies everywhere. In secret of course,
protected by a national security letter of some kind. They cannot be
trusted under any circumstance.
There are potentially 7 billion reporters and movie producers in the
world and some will be
fantastic.
Just look through YouTube to convince yourself of that. And
the majority of them will be greatly appreciative of being able to tell
their story. Try getting a complaint out now at your local paper
or media organization. It does not happen because the truth about
officially sanctioned or conveniently overlooked exploitation, fraud,
misrepresentation and outright theft damages the status quo.
It also will not matter how many of you do it, the wonderful
people
around the world spreading vulture capitalism, murdering indigenous
people for
mines, making pretexts up to start wars, you
name it, provide so much news worthy stuff you will never be short of
new material. The world needs to change and improve, and it is
likely unanticipated and unexpected AHA moments will be the motive
force for that to happen.
Or just look around you at clowns beating their wives and
girlfriends, immigrants destroying cities while the government denies
it,
cartels murdering innocent people to prove a point and enforce fear. Like I said, you will never be short of news
good and bad.
“The opportunity
to
secure
ourselves against defeat lies in our own hands, but the opportunity of
defeating the enemy is provided by the enemy himself.” - Sun
Tzu. The Art of War
And now to the advertising part. The
only people buying off politicians, lawyers,
judges, changing laws, attacking Americans who simply want good work
are major
corporations whose names will be on the TPP agreement, among other
sources. They are the ones filling the enema tube with ad dollars and
Google and Facebook are supplying the mind screwing data.
Fortunately purchasing is a volunteer activity in temporarily free
countries. Think of altering the dynamic of disposable income with
wallet management strategies.
Thank Berners-Lee for several atomic bombs that may change everything
in the wallet management game.
Start asking small business owners if they would advertise
on an platform that did not screw over their customers to supply
companies,
America’s spies, and war mongers behavior data to propagandize the crap
out of
people.
Then use a simple web format like Drudge to organize and present it so
readers can chase the news down the worm hole. There
will be
customers. You can find sites to host your own video or simply use your
own. I run out of Iceland.
The
next big problem to solve is getting attention to your website.
With more than a billion websites out there it is a challenge but
there are actually a lot of options to do so. This book is a good read on getting attention in
a crowded market.
It is one of many that will give you ideas on how to do that. I
have many more, just saving them for the full article.
And
although a lot of you may not like him, watch how Trump dominates the
news. He is in danger of sinking like a stone with all of
the potential avenues he left open to attack him when he was wheeling
and dealing to make a buck, which is one of the
dangers of hubris, but he actually gets people frothing at the mouth to
kill him, which is a real talent believe it or not. Say whatever you
want about me, just keep saying it.
If
you truly have something legitimate or tremendously appealing, once
people discover it, you should be on your way, although you can never
really rest on your laurels. The other thing to remember is what
Einstein and Richard Feynman said about experimentation. You
don't have to know the answers, just the problem. The rest is a
result of experimentation. Thomas Edison was said to have tested
10,000 ways to get the light bulb to work.
And
on a note that is a way to create customers for a new media model,
think about shopping malls and how
cities are organized. They are all organized to funnel you to
businesses that can dominate the landscape with their goods and
services. When their control is near absolute, their ability to
leverage capital, favorable relationships, manipulate the laws to favor
them, and buy off politicians all become barriers to entry for
the average person.
But
what if you could take a magic pill
called change my mind and completely ditch that model and say wait a
minute, I don't need to eat fast food from someone who will hire
illegal immigrants who will take what they can get and undermine
jobs, I don't need to buy crap
I don't need just because they say I will be better, I can start my own
business whether incorporated or not.
I don't need to shop at
stores that replace people with robots and factories that use robots to
replace workers. And yes, you can find all of that out quite easily.
PURCHASING IS A VOLUNTEER ACTIVITY AND SO IS WAKING UP AND
REFUSING TO DO SO. That is the Achilles heel of a market economy.
People can actually come to their senses and refuse to buy stuff.
Moreover, these are all businesses, all of which can advertise
locally:
So are these:
So is this or in the back of a car, or:
In
a wagon if it is inside a vacant building with rent day to day, week to
week, supported by a website. Before you dismiss the idea, I know
of people making $900 - $1500 per week selling only one day a week,
cash. There are hundreds of thousands of people doing it
everyday. The point is not what you do, but what freedom you
experience if you get rid of the party line on everything. One of
the engineers I worked with worked on the software for the production
line at GM. When a Chevy Cavalier was retailing for around $12,500 the
production cost was just over $2,000. All of the rest goes to
distribution, marketing and selling.
If you
are a coder, think about replacing the software in vehicles with your
own. Read
the license for the code when you buy a new car if you really want to
know a scam. Volkswagen's code in their cars was
written to
detect when the car is being tested for emissions to change the
way the vehicle runs to comply with emission standards. You
can bet car makers make code that activates service
routines and can be set to program deliberate failures into the vehicle
operation. Since many
of you may be too young to remember, ask your Grandfather about buying
cars from a dealer and see what he thinks about their character,
reputation and integrity. That kind of behavior flows downhill.
There
is very little
chance major news
organizations will actively investigate the frauds car
manufacturers can pull off in their vehicles' source code, if you look
how much car makers spend with them on advertising. You can bet though
they will
try convince you blessed angels from heaven have come down and
personally bless car makers' integrity and that you should trust them
completely.
You
can also count on this. Some manufacturer will break with
tradition
to get a leg up on their competitors and create a policy that favors
you, such as opening their code to review, if it look like it
offers a competitive advantage. Remember the enemy of my enemy is
my friend.
With your own news organization, simply pointing out the facts may
be enough to bring them down. Nobody writes about this stuff and gets
it
out there. When their hubris has never been challenged, the
bullies get sloppy.
"Is
this a private fight or can anyone get in it?"
